SUSTAINABILITY

WE SEE VALUE WHERE
OTHERS SEE WASTE

The fast-fashion system has resulted in a major overflow of textile waste. Our mission is to move to a more circular fashion industry, where we reuse textiles instead of wasting them. We believe that the discarded textiles deserve a second chance since most of the materials are perfectly fit for reuse in new designs. That is why we transform discarded jeans and workwear, into modern and affordable sneakers.

SUSTAINABLE SNEAKERS

Upcycling            Natural & Recycled           Ethical Production        Take-Back Programme

UPCYCLING

We use discarded textiles that are deemed unfit for reuse to make our sneakers. This gives each pair a unique story. By upcycling textiles, we are saving these precious resources from being wasted and also minimise our use of new textiles. 

WANT TO KNOW MORE?
 

We have dedicated a sub-section to all the sustainability nerds, where we disclose everything from material composition to where we get our discarded textiles from.

OUR VALUES

Circular Design

Circularity is at the heart of everything we do at Wair. Not just in terms of upcycling textile waste, but throughout the whole lifecycle of our shoes. Every design decision is therefore made with the aim to create a shoe that can be recirculated at the end of it’s lifespan. 

Low Impact Product

From using the already existing textile waste to carefully selecting suppliers that use non-toxic and less resource intensive materials. Every part of the shoe (from the soles to the laces) is chosen to create a shoe with as low an environmental impact as possible.

Social Empowerment

Socially responsible production is a given for us, and we want to go further by empowering people with the opportunities that the practise of upcycling represents. Through our upcycling workshops, we are building awareness and giving people the opportunity to be a part of the solution. 

WAIR

Enghavevej 80, 2450 Copenhagen
contact.wair@gmail.com
CVR: 38425099

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